About the Artist
Simo Tagoa’i was born in American Samoa in 1975 in the village of Poloa where his grandfather, Simo Faleatagoa’i, was the High Chief. Simo’s mother is from the village of Leone, where her father, Aumave Enoka Liumotumotuaanileafi, was a highly respected Chief. Having these very public and revered people in his life, Simo was exposed to sacred tradition and learned the importance of honoring his culture very early on.
After an early life in Samoa, Simo and his family moved to Hawaii where he attended grade school and discovered his passion for art. As Simo explored different types of art, one of his teacher encouraged him to develop his drawing and painting skills. Throughout the years, Simo continued to hone his skills in any free time that he had and considered his art a hobby. Wanting to do something special for one for his nephew’s for his graduation, Simo experimented with painting a traditional Samoan design on a pair of Converse. This sparked the idea of creating unique footwear that represented many beautiful Polynesian themes and his love for the culture.
Today, Simo lives with his wife and two daughters in Los Angeles, California where he has found a niche for this unique footwear. Simo is both inspired and honored by the positive response he has received for something he once considered only a hobby.
Samoan Sole is reflective of several different meanings. Plainly, sole is a part of the shoe. As a homonym, sole becomes soul. In Samoan the word sole means friend.
Each pair of soles created by Simo is done so with heart and soul. Fa’afetai lava friends.
Welcome to the Village!